FertiSeeds' vision is to serve seed companies and technology providers by supplying them with competitive advantage through economic hybrid production and IP protection.

FertiSeeds adopted a concurrent strategy to enter the commercial sector with cotton and the public sector with rice. Thus commercial and humanitarian areas are both promoted.

FertiSeeds envisions value capture from the commercial sector based on fees related to specific benefits of the FertiSeeds technology.

FertiSeeds objective is to grow its partnerships and value to major alliances.

The value of FertiSeeds technology to large partners is significant and can be measured in terms of new market penetration and new product development.


Partnering

FertiSeeds has already developed research and development collaborations with world leaders in crops.

The company has signed mutual confidentiality agreements with several potential customer-partners and has a strategic partnership with The China National Hybrid Rice Research and Development Center (CNHRRDC) a world leading institution in rice hybridization guided by Prof. Yuan Longping "father of hybrid rice" of Hunan Province, China, 2004 Wolf Prize recipient and 2004 World Food Prize laureate to put various FertiSeeds hybrids into rice field trials.

FertiSeeds is actively seeking additional collaborators to complement its technology and research competence, such as seed companies seeking hybrid development, technology providers seeking IP protection through hybrids and technology developers seeking co-development