The FertiSeeds strawberry breeding program is well established with expanding commercial success.

The main breeding objectives are unique off-season early market types besides widely adaptable high yield, superb quality in-season market varieties.

Presently, our varieties are suited mainly to Mediterranean type climates in both the northern and southern hemispheres. In addition, the program includes unique main season cultivars intended for all other significant strawberry cultivation areas. This breeding strategy was developed to enable FertiSeeds to deliver strawberries continuously, for year-round global market supply.

Disease-free plant stock preparation protocols include meristem culture, advanced lab techniques and first-class nursery facilities. Certified seedlings and planting stock for breeding and commercial purposes are produced under ongoing official phytosanitary inspection.

Adherence to high phytosanitary regulations and true-to-type standards guarantee the superiority of FertiSeeds varieties and ensure the highest quality of strawberry stock for commercial propagation and sales.


Pipeline

FertiSeeds' future breeding and product development objectives include innovations with emphasis on early ripening varieties, strong off-season market presence, high yield, generation of market niches for unique varieties and general reshaping of the strawberry market through continuous year-round supply of superb quality fruit.